Opera Software of Norway Acquires San Mateo-Based AdMarvel

Opera Software, the Norway-based developer of web browser technology for mobile phones, said on Wednesday that it has acquired San Mateo-based AdMarvel, a provider of mobile advertising services. Financial terms of the deal were not disclosed. Opera said that the acquisition will allow it to offer ad monetization services for its mobile products and services. Founded in 2006 by a team of mobile veterans led by CEO Mahi de Silva, AdMarvel offers services designed to let mobile publishers and operators source, provision, manage and track advertising. "Every month, nearly 50 million people access the web using Opera on their mobile phones and together with AdMarvel, we think we can play an important role in the evolution of mobile advertising," said Lars Boilesen, the CEO of Opera Software. To read more see Opera Software press-release.