The Pitch Competition for the New Nordics

New Nordics Pitch
​​​​​​​Competition 2023​​​​​​

About New Nordics Pitch Competition

Silicon Vikings annually hosts the New Nordics Pitch Competition, a pan-Nordic and Baltic pitch competition that gathers the best startups/scaleups of the New Nordics.

The competition provides a platform for innovative startups in the Nordics and Baltics to pitch their innovations to a panel of expert judges, investors, and industry leaders.
The regional winners will participate in the Grand Final, in which they will compete to become the New Nordics Grand Champion.

We are looking for startup teams who show resilience with a global mindset and that are looking to raise funds. Your team should have outlined a strong mission and developed a scalable business model while entering the US market is one of your most natural goals. Your startup should have a functioning product with traction/feedback, a strong team, and be ready for investment.

the New Nordics Pitch Competition is Back For its 2023 finals

Competition & Criteria

We are looking for startups in the pre-seed, seed or early stage phase, with a minimum viable product at hand. To qualify for the competition your startup must be based in the Nordic or Baltic countries and have a unique and innovative idea that solves a real problem and has the potential to disrupt or transform the industry.

The regional finalists and winners are selected by the rating given by regional juries. The regional jury members will rate each finalist according to a scoring based on the following: idea, ability to scale, business plan, traction, competitive advantage, market needs, presentation, team, and the ability to solve real world problems. The juries have the final say in their selection of finalists and winners. Winners from each region shall be prepared to compete in the Grand Final.

Why Attend?

For Startups

Stand out and show that you are the coming unicorn from the New Nordics. Join the club with startups like Einride, Minna Technologies, Annotell, MovieMask, Naava, and others. This is your chance to expose your startup to some of the leading investors in the New Nordics and Silicon Valley.

As a Startup, you will benefit from participating in the competition in several ways. You get the chance to showcase your innovations to a wide audience while receiving feedback from experienced professionals that will help you improve your business strategy and pitch.

Moreover, you will get the chance to build valuable relationships through networking with other entrepreneurs, investors, and industry leaders. Being selected as a finalist and, eventually, a winner provides validation and credibility.

For Investors/Corporations

The New Nordics is an attractive emerging ecosystem for startups and investors. Get a position in the jury at the Regional Finals and Grand Final and meet the top startups/scaleups from New Nordics.

Be visible together with the New Nordics Pitch Competition and as a partner to Silicon Vikings at the top tech events in the New Nordics region.

Competition Prizes

Regional Winner

Present at Grand Final during Slush week in Helsinki

Feature in Silicon Vikings marketing channels

Access to Silicon Vikings' exclusive Mentorship Program with experienced Silicon Valley-New Nordic entrepreneurs and experts

Exclusive workshops for entering the US market with experienced Silicon Valley-New Nordic entrepreneurs and experts

Grand Prize

Trophy for the Grand Champion of the New Nordics Pitch Competition

Additional marketing opportunities in Silicon Vikings marketing channels

These rewards and opportunities aim to support your startup's growth, provide valuable connections, and enhance your visibility within the startup ecosystem. Good luck at the Grand Final and your future endeavors!

2023 Competitions

Application closed

Aug. 16 - Application opens
Sept. 17 - Application closes at 24:00 CEST
Oct. 5​​​​​​​ - Top 8 announced
Oct. 19​​​​​​​ - Sweden Final

Application closed

May 26​​​​​​​ - Baltics Final

application closed

May 26 - Iceland Final

application closed

Aug. 16 - Application opens
Sept. 17 - Application closes at 24:00 GMT
Oct. 4 - Top 8 announced
Oct. 18 - Finland Final

Application closed
Final during techbbq

Sept. 14​​​​​​​ - Denmark Final

During the Slush week in Helsinki

Nov. 29​​​​ - Grand Final

2022 New Nordics Pitch Competition Grand Final Winner

"This win gives us great pride and motivation in what we are doing in Treble. We competed against strong companies in front of a top-level jury from leading VC funds, so it was a great honor to have ended up as the winners. We are seeing a lot of interest from the market in what we are doing, and we are excited to continue our journey and letting as many people as possible benefit from our technology."

- Finnur Pind, CEO at Treble

2022 Grand Final Throwback

Photos: @shsink (SHS Informationskommittén)

2022 competitors

Karin Ebbinghaus

Elonroad - Sweden
​​​​​​​​​​​​​​View Pitch Video

Finnur Pind

Treble - Iceland
View Pitch Video

Olena Iosifova

Ender Turing - Estonia (Baltics)


Previous Finalists

Einride AB

The leading developer and provider of electric and autonomous freight mobility technology. On May 6, 2021, Einride raised $110 million Series B funding from investors Temasek, Soros Fund Management LLC, Northzone, Maersk Growth and Build Capital. Existing investors EQT Ventures, Plum Alley Investments, Norrsken VC, Ericsson and NordicNinja VC also participated in the round. 

Minna Technologies

Established in 2016 on a mission to help retail banks and subscription businesses deliver powerful digital experiences within subscription management. Partnering with top-tier banks and backed by some of the biggest financial companies in the world, around 20 million people benefit from Minna’s subscription solutions.


The analytics and annotation platform used to ensure the performance of perception systems part of autonomous vehicles. Annotell combines a modern data infrastructure with AD/ADAS safety requirements. In February 2022, Annotell closed a $24M Series A co-led by Metaplanet and NordicNinja.


A Helsinki, Finland-based world leader in green walls that produce outdoor air for indoor environments, raised €7M in equity funding. The round was led by Nidoco AB, Butterfly Ventures, the Hammaren family and others.

Collaborators & Partners

Slush LogoSlush Logo
DNB LogoDNB Logo
Digital Insight LogoDigital Insight Logo

Interested in this Year's Competition?